The last part of this series let look at these three things re-energize, reactivate, and retain your clients.
Now how can you re-energize your existing client base? Keeping in mind your customers are experiencing the same thing. They have challenges, confusion and a lot of uncertainties.
So, what could you provide that will help comfort them? Maybe you could offer them some additional help at no cost or at a reduced cost. Maybe you could just reach out to them and say, hey, how are things? You want to re-energize and communicate with your existing customers. Here’s a very powerful question that you could ask yourself.
What if in the next 12 months let’s say you cannot get another customer coming in? what would you do differently? How would you conduct your business? Think about it. Wouldn’t you focus more on the existing customers that you do have? So, do that, think of how could you add value to your existing customers.
Reactivate your old client. Who are some of the old customers’ people who bought from you but they are no longer buying from you? Who are some of those people you go back to and reactivate the relationship by just saying, hey, how are things going? Do you need any help? Is there anything that I can help you with?
You want to reactivate some of those older customers because it doesn’t cost you anything. They have done business with you at some point but somehow you lost contact with them. Now is the time to reach out. Pick up the phone it’s time to reactivate that relationship.
Then, at last, you want to retain the current customers you have because now it causes a lot to get a new customer in. You may not have the resources to go out there and advertise to get new customers in. Retention is key, you can afford not during a crisis, to lose customers. Even if they’re leaving, ask them why is there something that you could do better? Even if they’re leaving, carry out a survey with them ask why are they not buying from you anymore? Is it there something that you could do differently?
Ask if there is anything that you could do that would change their minds and you will be shocked by the answers. Sometimes, they’re embarrassed to tell you. They’re going through some struggles and you could tell them you instead of the situation and ask them about instead of leaving us can we defer the payment for 30 days?
Read from part 1 to 4 and practice what can work for your business moving forward. If you need any assistance do not hesitate to reach out to us. We can be of support.