Marketing and Sales each serve a different function and purpose to your business. They are so closely intertwined that people often don’t realize the difference between the two. In some organizations, people typically perform both sales and marketing tasks. Now let’s look at the difference between these two.
The sole purpose of marketing is to create brand awareness. If you want to create a brand you must first create demand so when we are creating marketing the whole purpose is to get people to know about the brand.
On the other hand, sales activities are focused on converting prospects to actual paying customers. Sales involve directly interacting with the prospects to persuade them to purchase the product.
But remember if people don’t know you exist people won’t talk about you or buy from you.
So, how do we get rid of this marketing vs. sales storyline and create a partnership between the two? This can be done by aligning the two departments. A Service-Level Agreement (SLA) is a contract that establishes a set of deliverables that one party has agreed to provide another. This is one of the best ways for marketing and sales to form a partnership.
In the SLA, both departments will define their shared goals, identify the buyer personas or ideal client profile, and standardize lead definitions. It will also set protocol for lead management, and outline how sales and marketing performance will be measured.
When sales and marketing are aligned, the business is poised to attract and qualify more leads and generate more revenue.
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