It’s not about you and it’s not about me. It’s all about the customer and their overall experience.
The purpose of business is to create and keep a customer but keeping them is not so simple. Temkin Group research shows that 39% of consumers decrease their spending with the company after one single bad experience and 17% stop spending all together add to that how quickly consumers are sharing their bad experiences through word of mouth, Facebook, and Twitter, etc.
Successful companies capitalize on the secret. Customers that have a great experience with companies are 9 times more likely to recommend, eight times more likely to trust, and seven times more likely to forgive mistakes and to buy from the company.
Improving customer experience can generate a major increase in revenue for the company. So where do you start to improve your customers’ experience? Here’s the secret it actually starts with your employees. Employees are a real asset to the company. They work late if things need to be done, do good things that aren’t expected of them, and suggest improvements all leading to delivering excellent customer experience.
So it’s no surprise that customer experience leaders have 50% more engaged employees. That’s the secret so what are you going to do about it.
If you have not idea reach out to us we can be of help.