The main role of the leader is to be the chief meaning officer. To let everyone in the organization know where they are going. Why they are going there. What’s in it for them to get there with you.

People like to talk about where they’re going. Why they’re going there but they always leave out the best part what’s in it for the other people.

When you explain well what’s in it for them to go with you. Then, you have your job as the chief meaning officer.

If you get that right then you will be one of the best leaders in your organization.